Site Creators - BrainFood To Go

Through its BrainFoodToGo.com outlet, Electromedia Technologies Corporation is a publisher and distributor of sponsored audio content for Internet and wireless distribution to members of affinity groups

Its current role is aligned with its initial mission, articulated in 1963 when the company was formed: “Using radio and television technologies to serve diverse electronic communication needs of business and industry.” That was, of course, before the internet, personal computers and the world-wide-web. Today, its raison d’être embraces contemporary technologies and their emerging applications in the business world.

ETC was launched to help business operators use radio and television to increase their firms’ productivity and marketing prowess. Since then, it has continually expanded its portfolio of eclectic services to exploit obscure market niches that were created by emerging technology.

The firm’s principal specialty has been the conversion – and compression – of traditional print data into audio form so that it can be quickly, conveniently accessed. In addition to enhancing information absorption by utilizing on an additional level of sensory awareness, ETC’s audio-based methodology afforded information consumers a new opportunity for multitasking in a way that improved their personal productivity. Using simple technology to deliver carefully crafted content, listeners could learn and be informed in entertaining ways, at times convenient for them.

Initially, ETC produced radio and television programming – the original “infomercials” – for market-driven business firms. In 1963, it contributed to the birth of electronic “distance learning” with its production of the televised Supervisor Development program, which was supported and certified by the Administrative Management Society. In 1969 its audio and video products were supplemented with computer based simulations for corporate training applications. Later, ETC provided audio cassette based personal financial management programs to the association of professional hockey players.

Over time, ETC began to concentrate on creating simple but profitable adaptations of complex technology to common, widely demonstrated but underserved business and consumer needs. One of ETC’s principals was a founder of a company that successfully “dumbed-down” the process of providing useable software to early computers users. By introducing simplicity to master a wave of new technology, the company grew to a world-wide enterprise with over $25 billion in sales. He also was a creator of the first successful shared, in-store, electronic banking network which ultimately served over one-hundred-and-fifty banks and handled almost one-hundred million transactions annually. In addition, ETC was the guiding force behind the first public offering of securities via a broadcast satellite network. In every instance, complex technology was harnessed to perform simple tasks for a large number of users.

Electromedia Technologies Corp. professionals have been pioneers in many aspects of electronic communications. Some of their firsts in "electromedia history" include:

Production of the first ninety-second and thirty-minute radio and television "infomercials" for national broadcast and mail distribution by a financial institution
Presentation of the first televised certificate program for managers and supervisors sponsored by the Administrative Management Society
Production, for the American Stock Exchange, of a television series that was the forerunner to TV's popular "Wall Street Week"
Creation of one of the first computer based simulations for the purpose of educating managers of business enterprises.
Establishment of the first national video satellite network that served a variety of corporations including Ford Motor Co. and NBC Television.
Utilization of nationwide satellite video conferencing to market an initial public stock offering.
Origination of the popular family money management vignettes for "P.M. Magazine," a nationally syndicated TV show
Creation of a personal finance audio cassette series providing college credit for participating members of the Professional Hockey Players Association

CENTER FOR BUSINESS OWNERSHIP INC.

The Center produces print, audio and video publications that provide experience-based, readily actionable BrainFood® to business owners, managers and entrepreneurs.

The Center recruits accomplished contributors from industry and academia to aid in the creation of new content for its ever-growing menus of ideas, insights, information and inspiration.

The Center creates original content tailored to the contemporary needs and interests of leaders in the business world. It also aggregates, licenses, edits and repackages currently relevant materials from the wealth of useful, no-nonsense knowledge that already exists.

Initially established in 1965 as the Executive Development Institute, the Center offers a wide range of Brass Tacks® print and electronic offerings to all types of business leaders, from start-up entrepreneurs to CEOs of Fortune 500 companies.

Many of the Center’s publications and programs are sponsored by universities, corporations, professional practices and government agencies. Through such offerings, these sponsors not only contribute to the welfare or their small business constituents but achieve invaluable client connections with the most promising, emerging enterprises in their markets.

The Center continually seeks both new and “seasoned” intellectual property for its programs, and is always recruiting able, seasoned authors, academicians and entrepreneurs to its ranks of contributing Fellows.

PAUL WILLAX

Dr. Willax “has walked the walk” in businesses both large and small. Chairman of the Center for Business Ownership Inc. he is an experienced entrepreneur, business owner, corporate executive, and educator. As an award-winning newspaper and broadcast journalist, a Distinguished Professor of Entrepreneurship, and a seasoned radio and television personality, he knows how to turn-on and inspire his audiences with need-to-know information and immediately-actionable advice.

He’s “gone for the gold” in everything he’s done, advancing from bank teller to CEO of a $16 billion bank voted one of the “most innovative in the world,” ...... from owner of the 75-year old Kazoo Co. – a family business with less than $1 million in sales – to founder of a company that grew from scratch to over $30 billion in sales ......from teaching assistant to Professor of Management ......from student reporter to newspaper owner and award-winning, nationally-syndicated journalist......from ham radio operator to prize-winning broadcast reporter ...... from door-to-door salesman to top man in over two dozen successful corporations .......from PFC to Major General in the military.

Dr. Willax has owned and operated successful businesses in a wide variety of industries, including retail, automotive, publishing, broadcasting, computer technology, real estate, securities brokerage, banking, insurance and audio and video production. He has both the ability and experience to help entrepreneurs, business owners and managers lead their enterprises into the third millennium.

Paul Willax is the Chairman of the Electromedia Technologies Corporation and the Center for Business Ownership Inc., and can be reached at Willax@BrainFoodToGo.com