BE A HOST OR A SPONSOR
BrainFoodToGo.com is a valuable service to an important demographic that enables hosts and sponsors to build brand awareness and create enduring loyalties. The BrainFoodToGo.com Master Menu can be a unique complement to any customer/member relationship program.
A "Host" is an entity (professional association, non-profit organization, alumni group, economic development agency, publication, media outlet, or educational institution) that promotes and facilitates access to BrainFood among its constituents. It also encourages its members, clients or students to "cook up" BrainFood for distribution to entrepreneurs and business owners. BrainFood programming can be available to Hosts at no cost.
A "Sponsor" is a commercial entity (corporation, professional practice, or for-profit organization that promotes and facilitates access to BrainFoodToGo.com content among its customers, clients and prospects.
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Principal Sponsor: An entity that employs a BFTG click-to portal to distribute content to its customers, prospects, affiliates or employees. A Principal Sponsor can be the exclusive advertiser and provider of blinks on its BFTG portal, or it can allow other revenue-providing Supporting Sponsors (see below) to include their messages and blinks in portal content.
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Principal Host Sponsor: An entity that underwrites a Host's click-to page and all of the podcast or print materials offered on it in return for 1) recognition as the primary site sponsor; and, 2) “blinks” in the podcasts and printouts that are offered on the site. A Principal Sponsor is clearly identified on the Host's click-to BFTG "home page" as the Host's primary supporter. In addition to prominent graphics and promotional copy, the Principal Sponsor enjoys first position on the click-to "Order Out" front page menu. These Sponsors are also aided in creating attributed content for the Hosts' BFTG site.
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Supporting Host Sponsor: An entity that purchases a "click to" advertisement in the Order Out section of the Host's BFTG "home page" or purchases "blink(s)" in the content that is offered on that page.
The benefits of being a Host or Sponsor
You'll get tremendous client and public appreciation for providing this valuable service. A direct link to your principal web site is always included. The BrainFood offerings will draw repeat visitors to your primary website.
You can employ BrainFoodToGo.com as a part of your on-going customer or member marketing programs. It's great aid to client prospecting, development, service, and retention efforts. Your prime constituents can be "touched" routinely in a highly-personalized, meaningful manner that portrays your organization as a "partner" as well as a "provider."
You can feature your role in offering this benefit in your regular advertising, promotional materials, web site, intranet, or internal publications. It will establish you as a principal source of valuable business assistance in your designated market or membership arena.
You and others you select can create custom podcasts for inclusion on the BrainfoodToGo.com menu. We'll show you how, and provide all the production support required.
You can regularly e-mail program alerts, site links, and BrainFood content to interested parties,using your own facilities or with our simple e-mail distribution service.
You can provide co-attribution of printed or recorded materials to one or more individuals in your organization, thus giving added recognition to the unique capacities of the folks who make up you enterprise.
Hosts can offer BrainFoodToGo.com at no cost AND generate supplementary revenue for their organizations.
A Sponsor enjoys wide recognition and appreciation for providing all-important support to a worthy Host and its constituents.
The costs of both types of Sponsorship are extremely minimal when compared to other forms of less effective advertising.
Let us know of your interest in being a Host or Sponsor by clicking here. Often, we can be instrumental in matching up Hosts and Sponsors.
Blink: A notice of sponsorship that is afforded a Principal Sponsor or Supporting Sponsor within selected podcasts or printed articles and tip sheets. In essence, a blink is a very short, unobtrusive "mini-commercial."
Audio blink: Short identification of Sponsor as underwriter; brief description of Sponsor or principal products or services offered; notice of telephone number and web site.
Print blink: Short identification of Sponsor as underwriter; notice of telephone number and web site.