BrainFood Distribution Programs
1. Customer and member rewards programs
These valuable BrainFood publications can be distributed free via a Patron’s proprietary web site or other established marketing/communication channels, including the BrainFoodToGo web portal. Several formats are available to enable a Patron to deliver BrainFood publications with custom marketing messages to customers, clients, prospects, or members.
Patrons can also offer a link on one of their pages for immediate streaming of audioBookSnacks. Click here to see how this works.
The distribution of BrainFood publications and FreeAccess Codes -- as well as notices of availability--can be targeted to times and channels that are selected by the Patron. This ongoing connection creates B2B goodwill for a Patron as well as useful marketing information concerning listener and reader interests, contact information, and digital preferences. The e-mails and downloads allow for continuing communication with with clients and prospects that is valuable and appreciated.
Patrons can also offer a link on one of their pages for immediate streaming of audioBookSnacks. Click here to see how this works.
The distribution of BrainFood publications and FreeAccess Codes -- as well as notices of availability--can be targeted to times and channels that are selected by the Patron. This ongoing connection creates B2B goodwill for a Patron as well as useful marketing information concerning listener and reader interests, contact information, and digital preferences. The e-mails and downloads allow for continuing communication with with clients and prospects that is valuable and appreciated.
2. Branded BrainFoodDigital and print Brainfood materials can be produced with discreet branding and content messages or “blinks” highlighting a Patron’s proprietary identification or other information that does not impinge upon the integrity of the principal content. This “institutional message” can appear as a logo, scan code, or audio message that identifies the Patron and its related contact information (e.g. URL, e-mail address, telephone number, Facebook page, social media connection, etc.)
Because of a print or digital publication's long life and potentially global distribution, a Patron's message will be enduring well as impactful. Shown above is a sample of branded BrainFood. publication. Patrons can select already-published books in the ever-growing Brass Tacks Publishing library or commission new titles that they wish to have created. Importantly, they can also provide their own content for a Patron-specific books. Author attribution can also be provided o Patrons or their representatives. Branded BrainFood affords Patrons valuable exposure through prominently displayed attributions, including e-mail links and URLs, which furnish them with opportunities to make direct, personal connections in the business community. Patrons can disseminate branded BrainFood materials to clients, members, or prospects through their proprietary Internet platform, via direct marketing programs, or through the auspices of BrainFoodToGo.com and its affiliates. |
3. BrainFood at point of salePatrons can opt to sell BrainFood print and digital publications. This is a highly-popular option with both traditional retailers and Internet merchandisers.
Each retail Patron establishes the merchandising methodology it wishes to employ. An example would be the sale of e-books or audio books through a Patron's physical stores or Internet platform. Usually, in a physical retail store a Patron's customers select an attractive display card with the books description and UPC code and pay for the book at check out. A unique user key allows the purchaser to download the book at either the retailer’s web site or the BrainFood web portal. Sales via the Internet employ a typical digital "storefront." These are high margin sales that entail a minimum of shelf space and virtually no inventory. Given the low cost associated with such distribution, some retailers opt to provide the books as discounted or totally free “specials” in order to encourage continued store or web patronage. |
4. Brandable BrainFood contentCompanies and organizations can become Commercial Patrons and acquire content that does not include the BrainFood markings or identification. Such content can be included in varied formats in a Patron's proprietary digital marketing and communication programs.
This ever-fresh material can be uniquely branded and woven into a Commercial Patron's on-going, private-labelled promotional or customer service campaigns. Brass Tacks Publishing can generate exclusive, custom content for such efforts at a Patron's request. |